It’s been a while since I’ve done a collage, as I’ve been so immersed by the joy of art journaling.
But The Collage Club group theme for March is a very tantalising ‘TEXT/WORDS’. And I do love words and text and typography.
It got me thinking about type and fonts in magazines and in adverts and on billboards, and how branding is such a big aspect of choosing a product with the emotional connections we make to certain colours, words, fonts, shapes. It’s something I studied intensively for my university dissertation on ‘ambient advertising’.
There is so much you can do with words and text!
For that reason it took me a while to get started, but once I did, I managed to create not just one, but FOUR collage designs for this theme, featuring a pared down, more simple aesthetic than has been my previous style. And I like it.
(Check out ‘New Landscapes’ for layers of detail…)
So here they are. What do you think?
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