2018 trends: fashion, interiors, lifestyle

I love finding out about new trends and seeing story boards and colour reports...

It inspires me in all sorts of ways; not just in terms of my own creativity and design process but also the reminder that the world around us is a constant source of wonder, inspiration and beauty to be experienced and interpreted.

Earlier this month I attended a trend and branding session at The Lighthouse, Glasgow, with Fiona Chautard and a room full of local freelance creatives and entrepreneurs.

It felt like a guilty pleasure - a mid-week treat - to immerse in the intoxicating flow of new palettes, yarn stories, ideas and more.

Not surprisingly, the key take-out across all industries was the rise in the interest of craft and luxury craft: handmade and traditional techniques that take time, imbue provenance into the final product and carry the authenticity of intent and process.

Another important trend - if you can still call it that - is the need, desire and expectation (from consumers around the world) for sustainability and sustainable supply chains; something that the fashion industry particularly needs to address in sourcing raw materials and in the wake of so much 'fast & fad fashion'.

Many of the emerging stories for the coming seasons had a certain rawness and textural, tactile element, either in the fabrics or the surface decoration.

'Luxury Craft' AW 2018 trend, Fiona Chautard

There seems to be a revolt against perfectionism and polish, as though we need to get a bit more realistic and embrace small flaws of nature as beautiful; deeply connecting us to our roots in society and in the world.

Lots of the surface textures and effects are inspired by the land and by water, striations and marks influenced by nature.

"Fashion becomes a process rather than any one product", each piece telling its own story whether it's crumpled, unfinished, speckled, folded, slashed, exaggerated or oversized.

Aw 2018 trends, Fiona Chautard

Colour is very much influenced by the seventies in both fashion and interiors, with lots of mustard, ochre, camel, soft pink (yes still!), burgundy and teal. In fact teal was the take-out shade of all the many gorgeous greens. 

Teal. TEAL. Teal.

I feel it sits well with the 'Fauna/Cyanotype' report and Print Direction from Patternbank for A/W 18/19 which has inspired me with all those leafy formations morphing into abstracts.

Then there were historical references and a trend referred to as 'MASCULINE REDRAFTED' which I think we see in some iteration every season/year. It's a specific androgyny inspired by rebellion, gender fluidity, tailoring and a simplicity of surface fuss/decoration in favour of a strong, classic cut.

'URBAN FOLK' was an interesting trend, penetrating deeper into anti-tech, craft techniques such as crochet, macrame and a 'charity shop' aesthetic, with a bold palette of 'world pattern' and ethnic influences.

I love a trend like this which allows much in the way of surface decoration, experimentation and multiple, clashing influences.

'Excessive' trend for AW2018, Fiona Chautard

My favourite trend however (as a not-so-closet maximalist) has to be 'EXCESSIVE' which included words and phrases such as: riot, OTT, high-shine, psychedelic medley, wallpaper-scale, glitter, floribunda, clashing patterns, YELLOW,  ornamentation.

As a surface pattern designer, I love to go dramatic with colour and detail so this is one I intend to embrace - to the max. It reminded me of this gorgeous paint-palette which was an inspiring image from my Get Messy Art Journal group:

Get Messy Art Journal paint palette.jpg

Plus my own paint-palette experiments with mark-making (using a stone I picked up on the Cairngorms!)

Acrylic mark-making in teal

Meanwhille, small styling details such as the neck and the sleeves look like important points of focus and difference in fashion stories for the year ahead, with 'comfort as the new luxury' - a concept that will never be out of fashion in the modern era hopefully, plus 'refined glam'.

Basically, there's something for everyone.

As the once very much segmented seasonal year dissolves, and the world becomes smaller, consumers are tending (trending?) towards more investment pieces for anytime-wear which sits well with the idea of 'slow living' and quality over quantity.

Everyone has a voice and most are not afraid to use theirs to protest on issues surrounding the environment, climate change, resources and fair working conditions.

As a designer, I know I'm part of that message in the choices I make for production, packaging and materials. It's a responsibility I don't take lightly and something I want to consider more carefully as my business grows.

For now, I'm going to get my creativity on and see how I can put my own spin on the trends, colours and ideas shared throughout the presentation.

NB. Trend Report images from Fiona's presentation, in association with Textiles Scotland